The Feeling Friends is a children’s wellbeing brand designed to help young children understand big emotions—and gently find their way back to calm.
At the heart of the brand is a picture-book series created with input from pediatric therapists and occupational therapists. Each story introduces one simple, evidence-based emotional regulation skill, taught through warm storytelling, lovable animal characters, and play-based learning.
But Feeling Friends goes beyond books.
Through printable tools, classroom resources, and parent- and teacher-focused guidance, the brand supports adults in helping children build emotional confidence in everyday moments—at home, at school, and beyond.
What makes Feeling Friends different
Relatable stories that reflect real childhood emotions
One clear, child-friendly regulation skill per story
Research-informed tools rooted in child psychology
Gentle visuals that make feelings easier to understand
Practical resources that help children practice and grow
Designed for children ages 4–8, The Feeling Friends offers a calm, supportive approach to emotional learning—one small step at a time.
The Feeling Friends was created to bridge the gap between child psychology and everyday parenting and teaching.
Too often, emotional skills are taught in ways that feel overwhelming or abstract for young children. Our mission is to make emotional learning simple, visual, and kind—so children can understand what they feel and know what to do next.
By combining evidence-based techniques with warm storytelling and thoughtfully designed resources, we aim to support not just children—but the adults guiding them.
“A creative education has the power to catapult children into a lifetime of curiosity.”
— Ms. Tweet
